Video
Why Communicate Through Video?
Video is the most engrossing and persuasive media and has exploded as a communications currency over the past few years. YouTube is now the second biggest search engine in the world after Google, with more than one billion viewers every day!
So why is video such an important communications currency?
(Note: YouTube updated its viewer statistics after this interview was recorded. The full interview about social networking is on the Online Marketing page of this website.)
Video facilitates you to communicate your message effectively via so many platforms, including:
♦ eye-catching corporate DVDs that make you a magnet for new customers
♦ compelling video blogs
♦ impressive videos of your events and conferences
♦ advertisements – TV, cinema & web
♦ mobile phone promos
♦ video testimonials from clients
Professor Albert Mehrabian’s classic study shows that 93% of communications effectiveness comes from how we look and sound, rather than what we say:
Visual: 55%
Vocal: 38%
Verbal: 7%
So communicating through video gives you an opportunity to show potential clients that you are professional, likeable and trustworthy. This is crucial to your business because it’s proven that people will buy from others that they like and trust.
By scripting and shooting material that will work across a range of platforms, you can secure lots of new clients while slashing your advertising and marketing costs. I can empower you to:
♦ present yourself professionally and personably on video
♦ interview others effectively on camera
♦ optimise your on-camera image
♦ maximise the cross-platform potential for your videos
I am delighted to offer you excellence in every type of video service through a combination of my own expertise and partnerships with first class crews and post production companies.
Whether you need a high impact corporate DVD, a large event filmed or a great video blog, please get in touch for a no-obligation chat about how I can meet your needs and budget:
Director [at] FionaAshe [dot] com