YouTube | Fiona Ashe

Filmflashe#7: Hybrid Distribution

August 20, 2011 By Fiona Ashe Leave a Comment

So, you’ve fed your film habit and the result is a completed feature film. Well done! Now how will you ensure that your target audience sees it? And how will you generate revenue from it?

Here’s an excellent article from Indiewire with film distribution tips from Peter Broderick, President of Paradigm Consulting, a company that helps filmmakers and media companies develop strategies to maximize distribution, audience and revenue.

What is your preferred method of film distribution? Have you had any success with new media distribution? Please share your opinions in the comments section below.

Filed Under: All Blogs, Distribution, Filmflashe Tagged With: blog, blog post, blogpost, director, directors, drama, feature, film, film director ireland, Filmflashe, Fiona Ashe, Indiewire, Ireland, Irish, movie, Paradigm Consulting, Peter Broderick, transmedia, YouTube

Rapunzel: Blondes Do Have More Fun!

February 1, 2011 By Fiona Ashe 1 Comment

I’m thrilled to announce that Rapunzel – The Blonde Years has passed the 450,000 views milestone on YouTube. Thanks a million for watching it! If you haven’t seen it yet and you’d like a laugh, here is it for your viewing pleasure.

If you have seen it and enjoyed it, you can watch Rapunzel – The Blonde Years – The Director’s Cut (what a mouthful!) in hi-res 16:9 below via my YouTube channel.

Our film seems to have started a trend. Disney has made a full-length feature animation about Rapunzel called Tangled. Here’s the trailer:

Rapunzel also featured in a GHD ad campaign – not surprisingly for hair products:

Rapunzel – The Blonde Years was written and produced by @TrishGroves and directed by yours truly. We’d really like to hear your comments on the film – please share them below. Thanks.

I’d also be delighted to hear from anyone interested in potential film collaborations: Director@FionaAshe.com

Filed Under: Directing Blogs Tagged With: @FionaAshe, @TrishGroves, director, directors, Disney, drama, film, film director ireland, Filmflashe, Fiona Ashe, GHD, Ireland, movie, Rapunzel, Rapunzel - The Blonde Years, Tangled, Trish Groves, Twitter, Virtual Cinema, YouTube

FlasheForward Communications launched!

September 16, 2010 By Fiona Ashe Leave a Comment

With social media and web video growing in popularity at the speed of light, I’ve launched FlasheForward Communications to offer an extensive range of services. Full details at our new website: FlasheForward Communications

I’ll be starting social media training courses in the next few weeks to teach businesses – step by step – how to set up their social media profiles and how to leverage the power of the internet to source new customers. If you’d like to receive information about upcoming training courses, please subscribe to my social media blog: FlasheMe!

My new brand identity was designed by the extremely-talented Caoimhe Mulroy from Once Upon Design. Many thanks to Caoimhe for what is – in my opinion – a superb design!

Filed Under: All Blogs, Social Media Marketing Blogs Tagged With: Caoimhe Mulroy, Communications, Facebook, Fiona Ashe, FlasheForward, FlasheMe, LinkedIn, Once Upon Design, social media, social media marketing, Twitter, web video, YouTube

Social Media is a Success in Dundalk!

July 2, 2010 By Fiona Ashe Leave a Comment

It poured rain all morning (1st July). So it was up to me to bring sunshine to businesses in Dundalk. The recession has hit the North East hard, as is the case nationwide. But professionals in Dundalk turned out in droves at the Ballymascanlon Hotel to find out how social media could help to grow their businesses. The session was run by Dundalk Chamber and funded by the Louth County Enterprise Board. The Chamber tell me that 180 people signed in. 180 people! That’s a reflection of how businesses in Dundalk are engaging with the new digital world we live in, which orients around community and engagement. I look forward to the follow up sessions.

Bill Tosh (Dundalk Chamber), Ronan Dennedy (LCEB), Fiona Ashe (Social Media Consultant) & Paddy Malone (Dundalk Chamber)

Filed Under: All Blogs, Social Media Marketing Blogs Tagged With: Ballymascanlon Hotel, consultant, director, Dundalk, Dundalk Chamber of Commerce, Facebook, Fiona Ashe, Ireland, LCEB, Louth, Louth County Enterprise Board, social media, social media marketing, trainer, Twitter, YouTube

Filmflashe#2: “The Long Tail”

July 2, 2010 By Fiona Ashe Leave a Comment

Chris Anderson explaining “The Long Tail” i.e. why Hollywood has been interpreted as representing the majority of people’s taste in film, but why the internet proves this isn’t true. Niche markets have a “long tail”.

Filed Under: All Blogs, Directing Blogs, Film Industry News, Filmflashe Tagged With: Chris Anderson, director, directors, drama, Facebook, film director ireland, Filmflashe, Fiona Ashe, Long Tail, social media marketing, The Long Tail, Twitter, YouTube

Social Media Revolution

May 6, 2010 By Fiona Ashe 2 Comments

Social media has revolutionised the way we communicate and do business:

This is an updated YouTube video of facts and figures from Erik Qualman, author of the book Socialnomics. It contains extraordinary insights into the massive impact of social media.

I’d love to hear your thoughts on this, so please leave a comment below.

Filed Under: All Blogs, Social Media Marketing Blogs Tagged With: Erik Qualman, film director ireland, Fiona Ashe, Ireland, Irish, social media marketing, Socialnomics, Twitter, YouTube

GPS for your Online Marketing

April 20, 2010 By Fiona Ashe Leave a Comment

Imagine setting out on a journey with oodles of routes to choose from to get to your destination…

How do you choose the best route? What are your needs: shortest time vs cost-effectiveness (no tolls) vs safest roads vs nicest scenery?

The same criteria applies to online marketing. There are many ways to achieve growth and source new clients for your business through the use of online tools such as your website, Facebook, YouTube, LinkedIn and Twitter to name but a few. But which one(s) are right for you?

My Social Media Marketing Audit analyses your current use of social media tools, what you would like to achieve using online marketing and creates a roadmap for you to get there.

It identifies the most effective route for you to get where you want to go and makes your journey a whole lot easier! So click here to drive more traffic to your website!

Filed Under: All Blogs, Social Media Marketing Blogs Tagged With: director, Facebook, Fiona Ashe, GPS, LinkedIn, online marketing, online marketing audit, online marketing consultant, online marketing roadmap, roadmap, social media, social media marketing, social media marketing consultant, Twitter, website, YouTube

Why Communicate Through Video?

February 25, 2010 By Fiona Ashe Leave a Comment

Video is the most engrossing and persuasive medium and has exploded as a communications currency over the past few years. Communicating through video gives us an opportunity to show potential clients that we are professional, likeable and trustworthy. This is crucial to growing businesses because it’s proven that people will buy from others that they like and trust.

Since 93% of communications effectiveness comes from how we look and sound rather than what we say (Professor Albert Mehrabian, UCLA), non-verbal signals such as facial expressions, gestures, eye contact, posture, and tone of voice are crucial. Video – unlike e-mail and text – empowers us to use these to influence buying decisions by educating the viewer about our products and services, personalising our companies and building our brands.

So why the growth in video communications and what is its relevance to growing our businesses? For possible answers, check out this video of me on the radio talking about video.

The benefits of video marketing are extensive. Not only does it provide an additional marketing message outlet, but it also satisfies the audience’s desire for interactivity and ‘on-demand’ content.

Here’s a way for you to decide for yourself what video can do to help grow your business. Find a company that supplies products/services similar to yours and has video content on its website. Watch the videos and ask yourself how they influence your decision about whether or not to buy from that company. Then look at your own website and consider how similar audio-visual content would help you connect with new clients. If I can be of any help in generating ideas to meet your specific needs, I’d love to hear from you: Director [at] FionaAshe [dot] com.

Video facilitates us to communicate our message effectively via so many platforms, including:
♦ corporate videos
♦ ads / promos streamed on the internet and mobile phones
♦ videos of our events, presentations and conferences
♦ podcasts / video podcasts of media interviews
♦ video blogs
♦ video testimonials

Final Tip: authenticity is the core of communicating!