February 5, 2012

Rapunzel: Blondes Do Have More Fun!

I’m thrilled to announce that Rapunzel – The Blonde Years has passed the 450,000 views milestone on YouTube.  Thanks a million for watching it!  If you haven’t seen it yet and you’d like a laugh, here is it for your viewing pleasure.

If you have seen it and enjoyed it, you can watch Rapunzel – The Blonde Years – The Director’s Cut (what a mouthful!) in hi-res 16:9 below via my YouTube channel.

Our film seems to have started a trend.  Disney has made a full-length feature animation about Rapunzel called Tangled.  Here’s the trailer:

Rapunzel also featured in a GHD ad campaign – not surprisingly for hair products:

Rapunzel – The Blonde Years was written and produced by @TrishGroves and directed by yours truly.  We’d really like to hear your comments on the film – please share them below.  Thanks.

I’d also be delighted to hear from anyone interested in potential film collaborations: Director@FionaAshe.com

FlasheForward Communications launched!

With social media and web video growing in popularity at the speed of light, I’ve launched FlasheForward Communications to offer an extensive range of services.  Full details at our new website: FlasheForward Communications

I’ll be starting social media training courses in the next few weeks to teach businesses – step by step – how to set up their social media profiles and how to leverage the power of the internet to source new customers.  If you’d like to receive information about upcoming training courses, please subscribe to my social media blog: FlasheMe!

My new brand identity was designed by the extremely-talented Caoimhe Mulroy from Once Upon Design. Many thanks to Caoimhe for what is – in my opinion – a superb design!

Social Media is a Success in Dundalk!

It poured rain all morning (1st July).  So it was up to me to bring sunshine to businesses in Dundalk.  The recession has hit the North East hard, as is the case nationwide.  But professionals in Dundalk turned out in droves at the Ballymascanlon Hotel to find out how social media could help to grow their businesses.  The session was run by Dundalk Chamber and funded by the Louth County Enterprise Board.  The Chamber tell me that 180 people signed in.  180 people!  That’s a reflection of how businesses in Dundalk are engaging with the new digital world we live in, which orients around community and engagement.  I look forward to the follow up sessions.

Bill Tosh (Dundalk Chamber), Ronan Dennedy (LCEB), Fiona Ashe (Social Media Consultant) & Paddy Malone (Dundalk Chamber)

Filmflashe#2: “The Long Tail”

Chris Anderson explaining “The Long Tail” i.e. why Hollywood has been interpreted as representing the majority of people’s taste in film, but why the internet proves this isn’t true. Niche markets have a “long tail”.

Social Media Revolution

Social media has revolutionised the way we communicate and do business:

This is an updated YouTube video of facts and figures from Erik Qualman, author of the book Socialnomics.  It contains extraordinary insights into the massive impact of social media.

I’d love to hear your thoughts on this, so please leave a comment below.

GPS for your Online Marketing

Imagine setting out on a journey with oodles of routes to choose from to get to your destination…

How do you choose the best route?  What are your needs: shortest time vs cost-effectiveness (no tolls) vs safest roads vs nicest scenery?

The same criteria applies to online marketing.  There are many ways to achieve growth and source new clients for your business through the use of online tools such as your website, Facebook, YouTube, LinkedIn and Twitter to name but a few.  But which one(s) are right for you?

My Social Media Marketing Audit analyses your current use of social media tools, what you would like to achieve using online marketing and creates a roadmap for you to get there.

It identifies the most effective route for you to get where you want to go and makes your journey a whole lot easier!  So click here to drive more traffic to your website!

Give And You Shall Receive

Go-Giver-bookcover-thumbIt’s widely accepted that screenwriters shouldn’t use clichés.  But “give and you shall receive” is a proverb and therefore exempt.  So I hope I’ll get away with using it.  This concept is a very pervasive influence in my life, particularly now.  It all started with a script critique…

In 2005, I took superb online screenwriting training “The Professional Screenwriting Series”.  Having undertaken extensive directing training, I wanted to elevate my screenwriting skills to the same level.  It was an exceptional course during which I wrote my first feature-length screenplay Cracks In The Ice, which subsequently won acclaim from prolific screen professionals.  But that wasn’t all.  Something else happened during that training.  I met (online) a very talented writer and absolute gentleman named John David Mann (www.johndavidmann.com).  He gave me a very insightful script critique and we became great friends.  Since then, we have kept in touch via e-communications, written in Shakespearean English.  Makes me feel more literate :)

I had always hoped to collaborate with John someday, and that opportunity fortuitously presented itself within the past couple of weeks.  Through John (and Twitter), I have also become great friends with Bob Burg, author and inspirational public speaker (www.burg.com).  Together, Bob and John wrote a highly-acclaimed book called The Go-Giver.  Based on the premise that giving is the key to stratospheric success, the book became a Wall Street Journal and BusinessWeek bestseller.  In these difficult times, when every one of us is under economic pressure, this book has even more resonance today than when it was written.

Anyway, the three of us were tossing around ideas about how it could work as a movie when we suddenly considered the possibility of locating such a project in Ireland.  The Emerald Isle has a lot to offer in terms of tax incentives and co-production funding.  Not to mention the beautiful landscapes, friendly people and traditional pubs.  And with the Galway Film Fleadh – the biggest annual Irish film industry event, which includes a pitchfest – taking place in mid-July, all signs were pointing to a trans-Atlantic collaboration.  Amid dreams of a green field shoot followed by a red carpet premiere, the deal was done!

I will forever be indebted to John and Bob for trusting me to bring the essence of this inspirational book The Go-Giver to the big screen.  Their positivity and generosity of spirit are a daily source of joy.

The value of “give and you shall receive” is not subverted if applied to oneself.  It’s important that we all to do something nice for ourselves every day.  So for those of you who haven’t read the book, please treat yourself to it.  You’ll be amazed at the pleasure you receive from it.  And it won’t spoil your enjoyment of the movie, because there will be plenty of surprises in the film!

I look forward to bringing you on the main character’s dramatic journey, peppered with highs and lows.  Myself, John and Bob would like the process of making the movie to be very interactive, so please become a fan of ‘The Go-Giver’: The Movie on Facebook to be a part of this gratifying movie experience with us.