February 5, 2012

Filmflashe#7: Hybrid Distribution

So, you’ve fed your film habit and the result is a completed feature film.  Well done!  Now how will you ensure that your target audience sees it?  And how will you generate revenue from it?

Here’s an excellent article from Indiewire with film distribution tips from Peter Broderick, President of Paradigm Consulting, a company that helps filmmakers and media companies develop strategies to maximize distribution, audience and revenue.

Filmflashe 7: Peter Broderick of Paradigm Consulting re Hybrid Film Distribution

What is your preferred method of film distribution?  Have you had any success with new media distribution?  Please share your opinions in the comments section below.

Rapunzel: Blondes Do Have More Fun!

I’m thrilled to announce that Rapunzel – The Blonde Years has passed the 450,000 views milestone on YouTube.  Thanks a million for watching it!  If you haven’t seen it yet and you’d like a laugh, here is it for your viewing pleasure.

If you have seen it and enjoyed it, you can watch Rapunzel – The Blonde Years – The Director’s Cut (what a mouthful!) in hi-res 16:9 below via my YouTube channel.

Our film seems to have started a trend.  Disney has made a full-length feature animation about Rapunzel called Tangled.  Here’s the trailer:

Rapunzel also featured in a GHD ad campaign – not surprisingly for hair products:

Rapunzel – The Blonde Years was written and produced by @TrishGroves and directed by yours truly.  We’d really like to hear your comments on the film – please share them below.  Thanks.

I’d also be delighted to hear from anyone interested in potential film collaborations: Director@FionaAshe.com

Filmflashe#3: Producing A Film For The Global Marketplace

Stacey Parks of Film Specific to share her top strategies for how to plan for financing and distribution for $1m-budget films in a virtual seminar.

It’s called The Post-Cannes Report: How To Survive Producing A Film For The Global Marketplace – A Virtual Seminar.

For more details of Stacey’s seminar, click here

It’s well worth subscribing to Film Specific’s newsletter – it’s an excellent resource!

Newspaper Article ‘Drogheda Director Tipped For Top’

The name Fiona Ashe may soon be mentioned in the same revered tones that movie-fans used to utter the names of directors Jim Sheridan and Neil Jordan.

Indeed, the Drogheda woman’s short film ‘Shades of Gray’, which she shot in New York City, was described by Oscar-nominated Sheridan as ‘very good….very well directed”.

Murder Scene

Now, award-winning Fiona, who lives in Roschoill, is not only enjoying great success with her medieval comedy ‘Rapunzel – The Blonde Years’, filmed at Barmeath Castle in Co Louth, but is attached to direct the movie adaptation of Wall Street Journal bestseller ‘The Go-Giver’ by Bob Burg and John David Mann.

‘It’s a hugely exciting time, and from having always wanted to direct films or be involved in television in some way, it’s great to be realising my ambitions, and with such amazing writers,’ the former Sacred Heart girl says.

‘Rapunzel – The Blonde Years has already secured distribution and has screened at the Galway Film Fleadh, Dublin’s Darklight Film Festival, the 11/22 Comedy Shorts Film Festival in Austria and the Notting Hill festival, which toured London, Rome, Chicago and Cannes.Rapunzel asleep lo-res

‘It is due to screen at the International Film Festival Ireland in Clonmel, Co Tipperary, and the Silk City Fest in Connecticut, USA shortly, and it has had an amazing 50,000 hits on Youtube so far.’

A graduate of Dublin City University where she received an Honours Degree in Communications Studies, Fiona also graduated from the New York Film Academy with a Diploma in Advanced Film Directing.

Her digital short film, ‘I Love You Suzie’, received its world premiere at the Boston Irish Film Festival 2007 and the following year she completed ‘Save Tara Valley’, about a human aerial art project on the Hill of Tara opposing the construction of the M3 motorway through the historic Tara Valley. The film features Irish Hollywood star, Stuart Townsend.Stuart still 1 full

‘A real highpoint came in February 2003 when I was selected for the first ever Berlinale Talent Campus – a winter film academy which brought 500 filmmakers from 61 countries together on the fringes of the prestigious Berlin Film Festival,’ she says.

Fiona’s latest project sees her adapting the book ‘The Go-Giver’ by Bob Burg and John David Mann for screen, as well as taking on the task of directing this hugely popular tale.Go-Giver-bookcover-thumb

‘I’ve always been a fan of the book, so it is amazing to have been selected to direct it,’ she says

More details on Fiona’s films and her marketing and communications company can be found on www.FionaAshe.com

Give And You Shall Receive

Go-Giver-bookcover-thumbIt’s widely accepted that screenwriters shouldn’t use clichés.  But “give and you shall receive” is a proverb and therefore exempt.  So I hope I’ll get away with using it.  This concept is a very pervasive influence in my life, particularly now.  It all started with a script critique…

In 2005, I took superb online screenwriting training “The Professional Screenwriting Series”.  Having undertaken extensive directing training, I wanted to elevate my screenwriting skills to the same level.  It was an exceptional course during which I wrote my first feature-length screenplay Cracks In The Ice, which subsequently won acclaim from prolific screen professionals.  But that wasn’t all.  Something else happened during that training.  I met (online) a very talented writer and absolute gentleman named John David Mann (www.johndavidmann.com).  He gave me a very insightful script critique and we became great friends.  Since then, we have kept in touch via e-communications, written in Shakespearean English.  Makes me feel more literate :)

I had always hoped to collaborate with John someday, and that opportunity fortuitously presented itself within the past couple of weeks.  Through John (and Twitter), I have also become great friends with Bob Burg, author and inspirational public speaker (www.burg.com).  Together, Bob and John wrote a highly-acclaimed book called The Go-Giver.  Based on the premise that giving is the key to stratospheric success, the book became a Wall Street Journal and BusinessWeek bestseller.  In these difficult times, when every one of us is under economic pressure, this book has even more resonance today than when it was written.

Anyway, the three of us were tossing around ideas about how it could work as a movie when we suddenly considered the possibility of locating such a project in Ireland.  The Emerald Isle has a lot to offer in terms of tax incentives and co-production funding.  Not to mention the beautiful landscapes, friendly people and traditional pubs.  And with the Galway Film Fleadh – the biggest annual Irish film industry event, which includes a pitchfest – taking place in mid-July, all signs were pointing to a trans-Atlantic collaboration.  Amid dreams of a green field shoot followed by a red carpet premiere, the deal was done!

I will forever be indebted to John and Bob for trusting me to bring the essence of this inspirational book The Go-Giver to the big screen.  Their positivity and generosity of spirit are a daily source of joy.

The value of “give and you shall receive” is not subverted if applied to oneself.  It’s important that we all to do something nice for ourselves every day.  So for those of you who haven’t read the book, please treat yourself to it.  You’ll be amazed at the pleasure you receive from it.  And it won’t spoil your enjoyment of the movie, because there will be plenty of surprises in the film!

I look forward to bringing you on the main character’s dramatic journey, peppered with highs and lows.  Myself, John and Bob would like the process of making the movie to be very interactive, so please become a fan of ‘The Go-Giver’: The Movie on Facebook to be a part of this gratifying movie experience with us.