Fiona Ashe | Fiona Ashe

Filmflashe#7: Hybrid Distribution

August 20, 2011 By Fiona Ashe Leave a Comment

So, you’ve fed your film habit and the result is a completed feature film. Well done! Now how will you ensure that your target audience sees it? And how will you generate revenue from it?

Here’s an excellent article from Indiewire with film distribution tips from Peter Broderick, President of Paradigm Consulting, a company that helps filmmakers and media companies develop strategies to maximize distribution, audience and revenue.

What is your preferred method of film distribution? Have you had any success with new media distribution? Please share your opinions in the comments section below.

Filed Under: All Blogs, Distribution, Filmflashe Tagged With: blog, blog post, blogpost, director, directors, drama, feature, film, film director ireland, Filmflashe, Fiona Ashe, Indiewire, Ireland, Irish, movie, Paradigm Consulting, Peter Broderick, transmedia, YouTube

Filmflashe#6: Theatrical vs New Media Distribution

August 20, 2011 By Fiona Ashe Leave a Comment

All filmmakers dream of walking down the red carpet to premiere their feature film on the big screen. Films are the culmination of a lot of hard work and why wouldn’t we want to screen our work in style?

But is this eliminating opportunities to distribute our work more cost effectively to a wider audience through new media channels?

Steve Pond explores this issue in The Wrap: you can read his blog post here

It’s a fascinating debate. Check out the comments in response to his article.

Filed Under: All Blogs, Distribution, Filmflashe Tagged With: cinema, cross platform, director, directors, distribution, drama, feature, film, film director ireland, film premiere, Filmflashe, Fiona Ashe, Ireland, Irish, LA, Los Angeles, new media, premier, premiere, red carpet, Steve Pond, The Wrap, theater, theatre, theatrical

Rapunzel: Blondes Do Have More Fun!

February 1, 2011 By Fiona Ashe 1 Comment

I’m thrilled to announce that Rapunzel – The Blonde Years has passed the 450,000 views milestone on YouTube. Thanks a million for watching it! If you haven’t seen it yet and you’d like a laugh, here is it for your viewing pleasure.

If you have seen it and enjoyed it, you can watch Rapunzel – The Blonde Years – The Director’s Cut (what a mouthful!) in hi-res 16:9 below via my YouTube channel.

Our film seems to have started a trend. Disney has made a full-length feature animation about Rapunzel called Tangled. Here’s the trailer:

Rapunzel also featured in a GHD ad campaign – not surprisingly for hair products:

Rapunzel – The Blonde Years was written and produced by @TrishGroves and directed by yours truly. We’d really like to hear your comments on the film – please share them below. Thanks.

I’d also be delighted to hear from anyone interested in potential film collaborations: Director@FionaAshe.com

Filed Under: Directing Blogs Tagged With: @FionaAshe, @TrishGroves, director, directors, Disney, drama, film, film director ireland, Filmflashe, Fiona Ashe, GHD, Ireland, movie, Rapunzel, Rapunzel - The Blonde Years, Tangled, Trish Groves, Twitter, Virtual Cinema, YouTube

Filmflashe#3: Producing A Film For The Global Marketplace

September 19, 2010 By Fiona Ashe Leave a Comment

Stacey Parks of Film Specific to share her top strategies for how to plan for financing and distribution for $1m-budget films in a virtual seminar.

It’s called The Post-Cannes Report: How To Survive Producing A Film For The Global Marketplace – A Virtual Seminar.

For more details of Stacey’s seminar, click here

It’s well worth subscribing to Film Specific’s newsletter – it’s an excellent resource!

Filed Under: Directing Blogs, Film Industry News, Filmflashe Tagged With: Cannes, director, drama, feature, film director ireland, Film Specific, Fiona Ashe, movie, Stacey Parks

FlasheForward Communications launched!

September 16, 2010 By Fiona Ashe Leave a Comment

With social media and web video growing in popularity at the speed of light, I’ve launched FlasheForward Communications to offer an extensive range of services. Full details at our new website: FlasheForward Communications

I’ll be starting social media training courses in the next few weeks to teach businesses – step by step – how to set up their social media profiles and how to leverage the power of the internet to source new customers. If you’d like to receive information about upcoming training courses, please subscribe to my social media blog: FlasheMe!

My new brand identity was designed by the extremely-talented Caoimhe Mulroy from Once Upon Design. Many thanks to Caoimhe for what is – in my opinion – a superb design!

Filed Under: All Blogs, Social Media Marketing Blogs Tagged With: Caoimhe Mulroy, Communications, Facebook, Fiona Ashe, FlasheForward, FlasheMe, LinkedIn, Once Upon Design, social media, social media marketing, Twitter, web video, YouTube

Social Media is a Success in Dundalk!

July 2, 2010 By Fiona Ashe Leave a Comment

It poured rain all morning (1st July). So it was up to me to bring sunshine to businesses in Dundalk. The recession has hit the North East hard, as is the case nationwide. But professionals in Dundalk turned out in droves at the Ballymascanlon Hotel to find out how social media could help to grow their businesses. The session was run by Dundalk Chamber and funded by the Louth County Enterprise Board. The Chamber tell me that 180 people signed in. 180 people! That’s a reflection of how businesses in Dundalk are engaging with the new digital world we live in, which orients around community and engagement. I look forward to the follow up sessions.

Bill Tosh (Dundalk Chamber), Ronan Dennedy (LCEB), Fiona Ashe (Social Media Consultant) & Paddy Malone (Dundalk Chamber)

Filed Under: All Blogs, Social Media Marketing Blogs Tagged With: Ballymascanlon Hotel, consultant, director, Dundalk, Dundalk Chamber of Commerce, Facebook, Fiona Ashe, Ireland, LCEB, Louth, Louth County Enterprise Board, social media, social media marketing, trainer, Twitter, YouTube

Filmflashe#2: “The Long Tail”

July 2, 2010 By Fiona Ashe Leave a Comment

Chris Anderson explaining “The Long Tail” i.e. why Hollywood has been interpreted as representing the majority of people’s taste in film, but why the internet proves this isn’t true. Niche markets have a “long tail”.

Filed Under: All Blogs, Directing Blogs, Film Industry News, Filmflashe Tagged With: Chris Anderson, director, directors, drama, Facebook, film director ireland, Filmflashe, Fiona Ashe, Long Tail, social media marketing, The Long Tail, Twitter, YouTube

Filmflashe#1: The New Process of Cinema

June 11, 2010 By Fiona Ashe Leave a Comment

Welcome to Filmflashe!

It’s a forum exploring how we can all become more involved in the new process of cinema, which will elevate our enjoyment of films and ensure that the films we want to see get made and distributed.

Since it’s our first day on set, so to speak, here’s an extraordinary paper delivered at the Power To The Pixel Cross Media Film Forum by renowned indie producer, Ted Hope, giving insight into this evolving cinematic process:

Take Back What Has Always Been Yours

Producer Ted Hope addressing the Power To The Pixel Cross Media Film Forum 2009

You can read further insights on Ted’s blog, Hope For Film, and his website Truly Free Film.

If you would like to keep up-to-date on the latest developments in film production, distribution and the convergence between film and social media, please connect with Filmflashe on Facebook and Filmflashe on Twitter

Filed Under: All Blogs, Directing Blogs, Film Industry News, Filmflashe Tagged With: cross media, cross media film forum, drama, film, film director ireland, Fiona Ashe, hope for film, indie producer, power to the pixel, ted hope, truly free film

Social Media Revolution

May 6, 2010 By Fiona Ashe 2 Comments

Social media has revolutionised the way we communicate and do business:

This is an updated YouTube video of facts and figures from Erik Qualman, author of the book Socialnomics. It contains extraordinary insights into the massive impact of social media.

I’d love to hear your thoughts on this, so please leave a comment below.

Filed Under: All Blogs, Social Media Marketing Blogs Tagged With: Erik Qualman, film director ireland, Fiona Ashe, Ireland, Irish, social media marketing, Socialnomics, Twitter, YouTube

GPS for your Online Marketing

April 20, 2010 By Fiona Ashe Leave a Comment

Imagine setting out on a journey with oodles of routes to choose from to get to your destination…

How do you choose the best route? What are your needs: shortest time vs cost-effectiveness (no tolls) vs safest roads vs nicest scenery?

The same criteria applies to online marketing. There are many ways to achieve growth and source new clients for your business through the use of online tools such as your website, Facebook, YouTube, LinkedIn and Twitter to name but a few. But which one(s) are right for you?

My Social Media Marketing Audit analyses your current use of social media tools, what you would like to achieve using online marketing and creates a roadmap for you to get there.

It identifies the most effective route for you to get where you want to go and makes your journey a whole lot easier! So click here to drive more traffic to your website!