February 5, 2012

Filmflashe#7: Hybrid Distribution

So, you’ve fed your film habit and the result is a completed feature film.  Well done!  Now how will you ensure that your target audience sees it?  And how will you generate revenue from it?

Here’s an excellent article from Indiewire with film distribution tips from Peter Broderick, President of Paradigm Consulting, a company that helps filmmakers and media companies develop strategies to maximize distribution, audience and revenue.

Filmflashe 7: Peter Broderick of Paradigm Consulting re Hybrid Film Distribution

What is your preferred method of film distribution?  Have you had any success with new media distribution?  Please share your opinions in the comments section below.

Filmflashe#6: Theatrical vs New Media Distribution

All filmmakers dream of walking down the red carpet to premiere their feature film on the big screen.  Films are the culmination of a lot of hard work and why wouldn’t we want to screen our work in style?

But is this eliminating opportunities to distribute our work more cost effectively to a wider audience through new media channels?

Filmflashe 6: Theatrical vs New Media Distribution

Steve Pond explores this issue in The Wrap: you can read his blog post here

It’s a fascinating debate.  Check out the comments in response to his article.

Rapunzel: Blondes Do Have More Fun!

I’m thrilled to announce that Rapunzel – The Blonde Years has passed the 450,000 views milestone on YouTube.  Thanks a million for watching it!  If you haven’t seen it yet and you’d like a laugh, here is it for your viewing pleasure.

If you have seen it and enjoyed it, you can watch Rapunzel – The Blonde Years – The Director’s Cut (what a mouthful!) in hi-res 16:9 below via my YouTube channel.

Our film seems to have started a trend.  Disney has made a full-length feature animation about Rapunzel called Tangled.  Here’s the trailer:

Rapunzel also featured in a GHD ad campaign – not surprisingly for hair products:

Rapunzel – The Blonde Years was written and produced by @TrishGroves and directed by yours truly.  We’d really like to hear your comments on the film – please share them below.  Thanks.

I’d also be delighted to hear from anyone interested in potential film collaborations: Director@FionaAshe.com

Filmflashe#3: Producing A Film For The Global Marketplace

Stacey Parks of Film Specific to share her top strategies for how to plan for financing and distribution for $1m-budget films in a virtual seminar.

It’s called The Post-Cannes Report: How To Survive Producing A Film For The Global Marketplace – A Virtual Seminar.

For more details of Stacey’s seminar, click here

It’s well worth subscribing to Film Specific’s newsletter – it’s an excellent resource!

Filmflashe#2: “The Long Tail”

Chris Anderson explaining “The Long Tail” i.e. why Hollywood has been interpreted as representing the majority of people’s taste in film, but why the internet proves this isn’t true. Niche markets have a “long tail”.

Filmflashe#1: The New Process of Cinema

Welcome to Filmflashe!

It’s a forum exploring how we can all become more involved in the new process of cinema, which will elevate our enjoyment of films and ensure that the films we want to see get made and distributed.

Since it’s our first day on set, so to speak, here’s an extraordinary paper delivered at the Power To The Pixel Cross Media Film Forum by renowned indie producer, Ted Hope, giving insight into this evolving cinematic process:

Take Back What Has Always Been Yours

Producer Ted Hope addressing the Power To The Pixel Cross Media Film Forum 2009

You can read further insights on Ted’s blog, Hope For Film, and his website Truly Free Film.

If you would like to keep up-to-date on the latest developments in film production, distribution and the convergence between film and social media, please connect with Filmflashe on Facebook and Filmflashe on Twitter

Tribute to Michael Dwyer

It is with great sadness that I heard of the death of The Irish Times’ film correspondent, Michael Dwyer.

Photo courtesy of The Irish Times

Photo courtesy of The Irish Times

The warm comments posted throughout the blogosphere demonstrate the popularity of his film reviews, which elevated the appreciation of film in Ireland.

Michael was more than a film critic, though. His passion for film motivated him to become actively involved in ensuring that Irish audiences got to see arthouse films through his work with the Federation of Irish Film Societies, the Dublin Film Festival and its successor the Dublin International Film Festival. Through these, he was also instrumental in bringing international filmmakers to Ireland to share their expertise and experience with us.

He was also instrumental in furthering and promoting the careers of Irish filmmakers and he publicly supported political initiatives which strengthened the Irish film industry.

Tributes to him can be posted here

Michael was a man of integrity and influence, of personality and passion. May he rest in peace.

'Rapunzel – The Blonde Years' to screen at Austrian festival

Orlaith Doherty in 'Rapunzel - The Blonde Years'

Orlaith Doherty in 'Rapunzel - The Blonde Years'

NEWS

I’m pleased to announce that my short film Rapunzel – The Blonde Years‘ has been selected to screen at the 11/22 International Comedy Short Film Festival in Austria in June.  The film was written and produced by Trish Groves and commissioned by the Irish Film Board under its innovative Virtual Cinema scheme.  It has already been screened at the Galway Film Fleadh and Darklight Film Festivals – both in Ireland, and also in the WOW (World of Women) Film Festival in Australia.

ABOUT THE FESTIVAL
The name Eleven-Twentytwo refers to the two categories of the Festival, which are carried out as two independent competitions:
- Category 11: for all films up to max. 11:59 min. of total runtime
- Category 22: for all films from 12 up to max. 22 min. of total runtime

The winner of each category will receive the 11/22 trophy and EUR 1,122 cash prize.

The public screenings of the films selected by the jury will take place in Vienna’s oldest comedy-theatre Kulisse on four evenings. On the last day of the Festival there will be a gala including a screening of the nominated films and the announcement of the winners.

The Festival 2009 will take place from June 16th to June 20th.

email: director@fionaashe.com
website: http://www.fionaashe.com

Do Not Go Gently Onto That Film Set

Fiona Ashe on the set of BBC drama 'George Gently'

Fiona Ashe on the set of BBC drama 'George Gently'

It was early (7am). It was cold (0 degrees). It was the 1960’s (well, on set anyway). This was my first day shadowing the director of BBC period drama ‘George Gently’, which was being filmed in Ireland. As I arrived at base, I was quickly warmed up by a welcoming reception from the cast and crew. A healthy breakfast of porridge and soya milk (offset by less healthy – but very tasty – sausages) further built my anticipation.

I was bussed with the crew down to the set: a captivating disused mill beside a fast-flowing river. Vintage cars added to the aesthetic landscape. There I met up with director Ciaran Donnelly, whom I was delighted to have the opportunity to shadow. I think the episode of ‘The Tudors’ for which he won the 2009 Directing IFTA was one of the finest episodes of television drama I’ve ever seen.

Ciaran started the day with establishing shots of Chief Inspector Gently (Martin Shaw) and Detective Sergeant Bacchus (Lee Ingleby) arriving at the mill. After getting coverage of this shot, three boys with toy guns joined the cast. They had to run through the mill shooting each other. They performed very well, but it was interesting to see how filming children requires a different approach from the director and 1st AD.

Cups of hot ginseng kept the team pepped up while shooting the exteriors. Later the cast expanded to include more featured characters and a group of extras. I really felt for them on the chilly afternoon, since their costumes were light. I paid close attention to the staging and shots that Ciaran chose to ensure coverage. These scenes involved more hands-on directing of the actors, which I enjoyed watching.

During a break in filming, I had a wonderful conversation with Martin Shaw. A consummate professional, he put in an excellent performance during the shoot, despite acute back pain. He shared with me personal stories of how his son got his break in directing and we had a lengthy discussion about the fantastic collaboration that can happen between directors and actors during rehearsal time.

The following Monday, I arrived on set, enthused about spending a second day on this exciting production. I was greeted like a member of the crew (thanks for that!) The production crew were refreshed after catching up on sleep over the weekend – and full of craic after catching up on their social lives at a Saturday night party.

The scenes that day were all interiors in attractive locations. One room contained a dozen vintage red milling machines. Another featured wooden beams throughout, which looked fabulous when semi-obscured by smoke. However, the compactness of the locations created challenges in terms of laying tracks and selecting camera angles. I was very impressed with the crew, who good-humouredly lugged heavy tracks, dollies and lights up five flights of stairs.

Much of the day’s shoot centred on a hanging. I learned that it requires 30% more setup time to film a stunt. It was exciting to see it being staged and filmed. One of the key responsibilities of a director is to get the job done on schedule. The stunt hanging put the production under time pressure, and Ciaran efficiently stepped the filming up a gear – with the cooperation of the very professional cast and crew – only going four minutes over schedule.

The benefits of the Screen Directors Guild of Ireland (SDGI) Mentoring Programme go far beyond observing the process of filming drama. The opportunity for the emerging director to ask questions of and seek advice from the mentor adds significant value to the process. I am extremely grateful to Ciaran who – despite the challenges the shoot presented – was generous with his time and forthcoming with advice. I am also grateful to the superb cast and crew who made me very welcome and to Claire, Liz and Birch (in abstentia) at SDGI for this progressive mentoring initiative.

email: director@fionaashe.com
website: http://www.fionaashe.com

Emerging Irish director joins WordPress

Hi everyone, my name is Fiona Ashe an I am an award-winning Irish director, who has completed five short films and three musical theatre DVDs. I have been commissioned by the Irish Film Board, sold a film to RTE (Irish national broadcaster) and won an international award. I have several feature-length film & TV dramas in development (in English and Irish), and I welcome approaches from producers seeking new collaborations.

email: Director [at] FionaAshe [dot] com
website: http://www.FionaAshe.com