Social Media Marketing

“Fiona’s PR skills are second to none. She is proficient at all aspects of successful online marketing, including search engine optimisation (SEO), Pay Per Click (PPC) and e-mail marketing. She writes press releases that capture the readers’ attention and prompt them to sign up for the product/service. She creates innovative, effective marketing and ad campaigns that guarantee new clients.”
Karen Wiseman, Managing Director, Goal Focused Solutions.

“Video Thrilled The Radio Star” – LMFM’s Late Lunch presenter, Gerry Kelly, was thrilled when I turned his radio studio into a video set during a panel discussion on LMFM radio about social networking. In this first clip, anyone remember blocky mobile phones and splicing quarter-inch tape?

“Video Thrilled The Radio Star” – panel discussion on LMFM radio about social networking. In this second clip, to send or not to send messages at 2am…..

“Video Thrilled The Radio Star” – panel discussion on LMFM radio about social networking. In this final clip, did presenter Gerry Kelly really call his guests ‘nerds’? Watch and see….

Social Media

Social media offers people phenomenal opportunities to communicate with people:
♦ anywhere
♦ at any time
♦ on any platform

It has terrific advantages over traditional marketing:
♦ It’s cost effective
♦ You have unprecedented global access to people
♦ There’s a very low barrier to entry
♦ You can easily find out what conversations are going on about you and your brand online
♦ It’s highly measurable

Search Engine Optimsation

Search Engine Optimisation means how to use the structure and content of your website to make it appear in the top results of search engines – in other words, how to help people find you online. It can be organic (through SEO) and paid (pay-per-click advertising).

Here are some tips from Google’s own SEO guide:
♦ Create unique, accurate page titles
♦ Make use of the “description” meta tags (website code that informs a search engine about the site’s contents)
♦ Improve the structure of your URLs
♦ Make your website easier to navigate
♦ Offer quality content and services
♦ Write effective anchor text (clickable text which describes a page you’re linking to)
♦ Use heading tags appropriately
♦ Optimise your use of images
♦ Make use of free webmaster tools

You can download the entire guide here

Measuring Your Online Marketing Effectiveness

Analytics systems give you detailed insights into your website traffic effectiveness and allow you to see how well your online marketing strategy is working for you. If you’d like a roadmap to which online tools would work best for you, my Social Media Marketing Audit would be a great starting point!

Social Media Expertise

♦ Designing social media campaigns and interactive websites for private clients.
♦ Trainer, “Grow Your Business Using Social Media Marketing”, Novation Enterprise Programme, Dundalk Institute of Technology.
♦ Lecturer, “Use Social Networking To Develop Your Film Career”, Tipperary Institute.
♦ Graduate of the New Media Factory, Dundalk Institute of Technology (DkIT).
♦ News Editor/Station Manager, Ireland Live Television, this country’s first online television station.