Here’s a terrific article about how new media gives more power to storytellers e.g. filmmakers: Transmedia Storytelling and the New Media Convergence
Film Director & Transmedia Entrepreneur
Here’s a terrific article about how new media gives more power to storytellers e.g. filmmakers: Transmedia Storytelling and the New Media Convergence
Sunshine, Central Park and a super writing partner – the ingredients of a productive screenplay development meeting. And I was blessed to have them all in New York City on 18th March as John David Mann and I met to work on the script for the movie of “The Go-Giver”.
It was a long-awaited meeting. John and I have been communicating and collaborating online for many years. It felt more like a reunion than a first meeting. We began our day with coffee and gifts. John presented me with an autographed copy of his and Bob Burg’s new book “Go-Givers Sell More”. I was humbled to see that these two great men had honoured me with an acknowledgement in the book. I’m still overwhelmed by this.
Anyway, it was a beautiful sunny day in New York City. Much too nice to work inside! So we walked up to Central Park and spent most of the day there, batting ideas back and forth about how to best serve the story of “The Go-Giver” through the medium of film.
The sunshine – and a saxophonist entertaining the crowds – must have been good for our creativity because we generated lots of interesting ideas for the movie (honestly, we weren’t just working on our tans and eating ice-cream!) It’s too early to publish these ideas yet, but we are very pleased with how the project is developing. Watch this space for further updates!
I’d love to hear how the principles in “The Go-Giver” book are working for you in your lives, so feel free to share your experiences below.
The name Fiona Ashe may soon be mentioned in the same revered tones that movie-fans used to utter the names of directors Jim Sheridan and Neil Jordan.
Indeed, the Drogheda woman’s short film ‘Shades of Gray’, which she shot in New York City, was described by Oscar-nominated Sheridan as ‘very good….very well directed”.

Now, award-winning Fiona, who lives in Roschoill, is not only enjoying great success with her medieval comedy ‘Rapunzel – The Blonde Years’, filmed at Barmeath Castle in Co Louth, but is attached to direct the movie adaptation of Wall Street Journal bestseller ‘The Go-Giver’ by Bob Burg and John David Mann.
‘It’s a hugely exciting time, and from having always wanted to direct films or be involved in television in some way, it’s great to be realising my ambitions, and with such amazing writers,’ the former Sacred Heart girl says.
‘Rapunzel – The Blonde Years has already secured distribution and has screened at the Galway Film Fleadh, Dublin’s Darklight Film Festival, the 11/22 Comedy Shorts Film Festival in Austria and the Notting Hill festival, which toured London, Rome, Chicago and Cannes.
‘It is due to screen at the International Film Festival Ireland in Clonmel, Co Tipperary, and the Silk City Fest in Connecticut, USA shortly, and it has had an amazing 50,000 hits on Youtube so far.’
A graduate of Dublin City University where she received an Honours Degree in Communications Studies, Fiona also graduated from the New York Film Academy with a Diploma in Advanced Film Directing.
Her digital short film, ‘I Love You Suzie’, received its world premiere at the Boston Irish Film Festival 2007 and the following year she completed ‘Save Tara Valley’, about a human aerial art project on the Hill of Tara opposing the construction of the M3 motorway through the historic Tara Valley. The film features Irish Hollywood star, Stuart Townsend.
‘A real highpoint came in February 2003 when I was selected for the first ever Berlinale Talent Campus – a winter film academy which brought 500 filmmakers from 61 countries together on the fringes of the prestigious Berlin Film Festival,’ she says.
Fiona’s latest project sees her adapting the book ‘The Go-Giver’ by Bob Burg and John David Mann for screen, as well as taking on the task of directing this hugely popular tale.![]()
‘I’ve always been a fan of the book, so it is amazing to have been selected to direct it,’ she says
More details on Fiona’s films and her marketing and communications company can be found on www.FionaAshe.com

Fiona Ashe on the set of BBC drama 'George Gently'
It was early (7am). It was cold (0 degrees). It was the 1960’s (well, on set anyway). This was my first day shadowing the director of BBC period drama ‘George Gently’, which was being filmed in Ireland. As I arrived at base, I was quickly warmed up by a welcoming reception from the cast and crew. A healthy breakfast of porridge and soya milk (offset by less healthy – but very tasty – sausages) further built my anticipation.
I was bussed with the crew down to the set: a captivating disused mill beside a fast-flowing river. Vintage cars added to the aesthetic landscape. There I met up with director Ciaran Donnelly, whom I was delighted to have the opportunity to shadow. I think the episode of ‘The Tudors’ for which he won the 2009 Directing IFTA was one of the finest episodes of television drama I’ve ever seen.
Ciaran started the day with establishing shots of Chief Inspector Gently (Martin Shaw) and Detective Sergeant Bacchus (Lee Ingleby) arriving at the mill. After getting coverage of this shot, three boys with toy guns joined the cast. They had to run through the mill shooting each other. They performed very well, but it was interesting to see how filming children requires a different approach from the director and 1st AD.
Cups of hot ginseng kept the team pepped up while shooting the exteriors. Later the cast expanded to include more featured characters and a group of extras. I really felt for them on the chilly afternoon, since their costumes were light. I paid close attention to the staging and shots that Ciaran chose to ensure coverage. These scenes involved more hands-on directing of the actors, which I enjoyed watching.
During a break in filming, I had a wonderful conversation with Martin Shaw. A consummate professional, he put in an excellent performance during the shoot, despite acute back pain. He shared with me personal stories of how his son got his break in directing and we had a lengthy discussion about the fantastic collaboration that can happen between directors and actors during rehearsal time.
The following Monday, I arrived on set, enthused about spending a second day on this exciting production. I was greeted like a member of the crew (thanks for that!) The production crew were refreshed after catching up on sleep over the weekend – and full of craic after catching up on their social lives at a Saturday night party.
The scenes that day were all interiors in attractive locations. One room contained a dozen vintage red milling machines. Another featured wooden beams throughout, which looked fabulous when semi-obscured by smoke. However, the compactness of the locations created challenges in terms of laying tracks and selecting camera angles. I was very impressed with the crew, who good-humouredly lugged heavy tracks, dollies and lights up five flights of stairs.
Much of the day’s shoot centred on a hanging. I learned that it requires 30% more setup time to film a stunt. It was exciting to see it being staged and filmed. One of the key responsibilities of a director is to get the job done on schedule. The stunt hanging put the production under time pressure, and Ciaran efficiently stepped the filming up a gear – with the cooperation of the very professional cast and crew – only going four minutes over schedule.
The benefits of the Screen Directors Guild of Ireland (SDGI) Mentoring Programme go far beyond observing the process of filming drama. The opportunity for the emerging director to ask questions of and seek advice from the mentor adds significant value to the process. I am extremely grateful to Ciaran who – despite the challenges the shoot presented – was generous with his time and forthcoming with advice. I am also grateful to the superb cast and crew who made me very welcome and to Claire, Liz and Birch (in abstentia) at SDGI for this progressive mentoring initiative.
email: director@fionaashe.com
website: http://www.fionaashe.com

"Cracks In The Ice" has won the Best Screenplay Award at the International Film Festival Ireland. Inspired by actual events, it’s a gritty drama about a New York journalist who risks his life to expose links between blood diamonds, Al Qaeda and the 9/11 attacks. Director/Screenwriter … [Read More...]

March 22, 2009 By Fiona Ashe Leave a Comment
Fiona Ashe recently spent two days shadowing the director of BBC drama ‘George Gently’, which stars Martin Shaw. Read about her experiences here.

June 13, 2009 By Fiona Ashe 4 Comments
Speed Dating. What does it conjure up for you? Horror at the idea of being considered a desperate singleton? Fear of putting yourself on the line and not getting any dates? Or – if you’re a newbie writer – is it a chance for a trial separation from your computer and fleeting fling with a director? Or even better, a bunch of directors! Well, you know what they say about filmmakers…

"A rising star" - Edwina Forkin "A talent to watch" - David Gleeson "'Shades of Gray' was very well directed" - Jim Sheridan FULFIL YOUR DESIRE Fiona Ashe is an award-winning Irish director who fulfils your burning desire to tell stories you care about to viewers all over the world. She gets … [Read More...]
"Fiona is a working professional with a great understanding of the complexities of making a good film. She has the abilities to be a key member of any creative team." - Bruce Block, LA producer of Hollywood blockbuster 'What Women Want'. “'Shades of Gray' is very good. It was very well … [Read More...]
I'm passionate about filmmaking and social media. I Iove engaging with people all over the world. I enjoy dance, musical theatre and skiing.
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