Here’s a terrific article about how new media gives more power to storytellers e.g. filmmakers: Transmedia Storytelling and the New Media Convergence
Congratulations to Oscar-nominated Irish Short Film
February 27, 2011 By Leave a Comment
Wishing the best of luck to the team behind “The Crush” which is nominated for an Academy Award:
A lovely film! Have fun at the Oscars.
Filmflashe#5: Attracting Investors To Your Film
February 27, 2011 By Leave a Comment
FilmSpecific.com is a great resource for filmmakers. For information on how to attract film financing by leveraging your short film, check out their YouTube channel
You can set up a profile on the FilmSpecific website by clicking here
Filmflashe#4: What Is Transmedia?
February 27, 2011 By Leave a Comment
SeizeTheMedia explains the phenomenon of transmedia:
Transmedia is a format of formats; an approach to story delivery that aggregates fragmented audiences by adapting productions to new modes of presentation and social integration. The execution of a transmedia production weaves together diverse storylines, across multiple outlets, as parts of an overarching narrative structure. These elements are distributed through both traditional and new media outlets. The online components exploit the social conventions, and social locations, of the internet.
To read more from Seize The Media, click here
Rapunzel: Blondes Do Have More Fun!
February 1, 2011 By 1 Comment
I’m thrilled to announce that Rapunzel – The Blonde Years has passed the 450,000 views milestone on YouTube. Thanks a million for watching it! If you haven’t seen it yet and you’d like a laugh, here is it for your viewing pleasure.
If you have seen it and enjoyed it, you can watch Rapunzel – The Blonde Years – The Director’s Cut (what a mouthful!) in hi-res 16:9 below via my YouTube channel.
Our film seems to have started a trend. Disney has made a full-length feature animation about Rapunzel called Tangled. Here’s the trailer:
Rapunzel also featured in a GHD ad campaign – not surprisingly for hair products:
Rapunzel – The Blonde Years was written and produced by @TrishGroves and directed by yours truly. We’d really like to hear your comments on the film – please share them below. Thanks.
I’d also be delighted to hear from anyone interested in potential film collaborations: Director@FionaAshe.com
Filmflashe#3: Producing A Film For The Global Marketplace
September 19, 2010 By Leave a Comment
Stacey Parks of Film Specific to share her top strategies for how to plan for financing and distribution for $1m-budget films in a virtual seminar.
It’s called The Post-Cannes Report: How To Survive Producing A Film For The Global Marketplace – A Virtual Seminar.
For more details of Stacey’s seminar, click here
It’s well worth subscribing to Film Specific’s newsletter – it’s an excellent resource!
Filmflashe#1: The New Process of Cinema
June 11, 2010 By Leave a Comment
Welcome to Filmflashe!
It’s a forum exploring how we can all become more involved in the new process of cinema, which will elevate our enjoyment of films and ensure that the films we want to see get made and distributed.
Since it’s our first day on set, so to speak, here’s an extraordinary paper delivered at the Power To The Pixel Cross Media Film Forum by renowned indie producer, Ted Hope, giving insight into this evolving cinematic process:
Take Back What Has Always Been Yours
Producer Ted Hope addressing the Power To The Pixel Cross Media Film Forum 2009
You can read further insights on Ted’s blog, Hope For Film, and his website Truly Free Film.
If you would like to keep up-to-date on the latest developments in film production, distribution and the convergence between film and social media, please connect with Filmflashe on Facebook and Filmflashe on Twitter
Script ‘Work’ in Central Park
March 28, 2010 By 6 Comments
Sunshine, Central Park and a super writing partner – the ingredients of a productive screenplay development meeting. And I was blessed to have them all in New York City on 18th March as John David Mann and I met to work on the script for the movie of “The Go-Giver”.
It was a long-awaited meeting. John and I have been communicating and collaborating online for many years. It felt more like a reunion than a first meeting. We began our day with coffee and gifts. John presented me with an autographed copy of his and Bob Burg’s new book “Go-Givers Sell More”. I was humbled to see that these two great men had honoured me with an acknowledgement in the book. I’m still overwhelmed by this.
Anyway, it was a beautiful sunny day in New York City. Much too nice to work inside! So we walked up to Central Park and spent most of the day there, batting ideas back and forth about how to best serve the story of “The Go-Giver” through the medium of film.
John David Mann & Fiona Ashe in Central Park
The sunshine – and a saxophonist entertaining the crowds – must have been good for our creativity because we generated lots of interesting ideas for the movie (honestly, we weren’t just working on our tans and eating ice-cream!) It’s too early to publish these ideas yet, but we are very pleased with how the project is developing. Watch this space for further updates!
I’d love to hear how the principles in “The Go-Giver” book are working for you in your lives, so feel free to share your experiences below.
Why Communicate Through Video?
February 25, 2010 By Leave a Comment
Video is the most engrossing and persuasive medium and has exploded as a communications currency over the past few years. Communicating through video gives us an opportunity to show potential clients that we are professional, likeable and trustworthy. This is crucial to growing businesses because it’s proven that people will buy from others that they like and trust.
Since 93% of communications effectiveness comes from how we look and sound rather than what we say (Professor Albert Mehrabian, UCLA), non-verbal signals such as facial expressions, gestures, eye contact, posture, and tone of voice are crucial. Video – unlike e-mail and text – empowers us to use these to influence buying decisions by educating the viewer about our products and services, personalising our companies and building our brands.
So why the growth in video communications and what is its relevance to growing our businesses? For possible answers, check out this video of me on the radio talking about video.
The benefits of video marketing are extensive. Not only does it provide an additional marketing message outlet, but it also satisfies the audience’s desire for interactivity and ‘on-demand’ content.
Here’s a way for you to decide for yourself what video can do to help grow your business. Find a company that supplies products/services similar to yours and has video content on its website. Watch the videos and ask yourself how they influence your decision about whether or not to buy from that company. Then look at your own website and consider how similar audio-visual content would help you connect with new clients. If I can be of any help in generating ideas to meet your specific needs, I’d love to hear from you: Director [at] FionaAshe [dot] com.
Video facilitates us to communicate our message effectively via so many platforms, including:
♦ corporate videos
♦ ads / promos streamed on the internet and mobile phones
♦ videos of our events, presentations and conferences
♦ podcasts / video podcasts of media interviews
♦ video blogs
♦ video testimonials
Final Tip: authenticity is the core of communicating!
Connect with me!