February 5, 2012

Social Media is a Success in Dundalk!

It poured rain all morning (1st July).  So it was up to me to bring sunshine to businesses in Dundalk.  The recession has hit the North East hard, as is the case nationwide.  But professionals in Dundalk turned out in droves at the Ballymascanlon Hotel to find out how social media could help to grow their businesses.  The session was run by Dundalk Chamber and funded by the Louth County Enterprise Board.  The Chamber tell me that 180 people signed in.  180 people!  That’s a reflection of how businesses in Dundalk are engaging with the new digital world we live in, which orients around community and engagement.  I look forward to the follow up sessions.

Bill Tosh (Dundalk Chamber), Ronan Dennedy (LCEB), Fiona Ashe (Social Media Consultant) & Paddy Malone (Dundalk Chamber)

Filmflashe#2: “The Long Tail”

Chris Anderson explaining “The Long Tail” i.e. why Hollywood has been interpreted as representing the majority of people’s taste in film, but why the internet proves this isn’t true. Niche markets have a “long tail”.